Customer Relationship Management of Data Path Limited

Abstract

The report is to help understand the evaluation of the Customer Relationship Management System of Data Path Limited. The way toward building up an agreeable and cooperative connection between the purchaser and dealer is called Customer Relationship the board instantly called CRM. The main purpose is to be familiar with this present reality circumstance and useful involvement in a business firm. To evaluation of CRM of the Data Path Limited in acquiring new customers & retaining the existing customers. Data has been collected by using a specific methodology. The source of information of this report can be divided into two categories. The primary data will be collected through discussing informally with office personnel and making observations during the period of internship etc. Some secondary information also has used to make the report more concrete.

Data Path Limited is a private limited Outsourcing organization which was established in 2008 under the leadership of Mr. Ashfaqur Rahman who is the CEO and Managing Director of the company. Data Path Limited is a private limited Outsourcing organization operating in Bangladesh working for national and international companies. Data Path focuses on the preservation of traditional values of professionalism and integrity while integrating creativity and innovation through the adoption of modern technological advancements.

Data Path Limited is the most essential budgetary organization for the financial improvement of any nation. It gives advance and speculation to a great many people, firms and families and furthermore for some units of government. It is widely accepted that this most important financial institution should be modernized and sophisticated to provide proper CRM environment because customer relationship management is very crucial to serve the customer better way in the competitive business arena.