Digital Marketing Activities Performed by Rohto Mentholatum (Bangladesh) Limited: An Intensive Study Through Marketing Division

Abstract

Digital Marketing plan proposes an effective, economical, practical and inclusive improvement to the Rohto’s current presence. The deep analysis in this report will demonstrate that the Rohto’s current social media presence is packed of potential. Depending on that, Rohto-Mentholatum (Bangladesh) Limited should more focus on expanding its following marketing on Email Marketing, Online Advertising, Facebook Campaign, YouTube Ads, Google Ads and others digital marketing techniques. Here in this report we will see that these platforms in particular offer the prospect to build up high quality content in an attractive and significant way. Besides that, this report will demonstrate the total involvement of digital marketing for their customer engagement on digital media. This report will provide a complete justification about Digital marketing and how it causes beneficial aspects for Rohto-Mentholatum (Bangladesh) Limited. Here in this report we will also know about the main products that Rohto-Mentholatum (Bangladesh) Limited brought up for the country and how they maintain in the digitalization field to get the audience awareness. It also discuss about the responsibilities and participations that I have taken for this company. Finally this report shows the dissimilarities of digital marketing and traditional marketing and the revolution that brought by Rohto-Mentholatum (Bangladesh) Limited through involving the digital marketing.