Evaluating Marketing Mix and Sales Performance: A Case Study on ACI Coil

Abstract

This internship report presents my practical experience in ACI Limited. This report focused on the marketing mix and sales performance of ACI coil. I was very interested in knowing about an FMCG company's sales, marketing, and advancement operations before operating or doing my internship program. ACI Limited is one of the country's biggest conglomerates with pharmaceutical, farming, consumer products, etc. companies. ACI was called Advance Chemical Industries. This report is designed to have practical knowledge while passing through theoretical understanding. The report is the result of three months working with ACI Limited.

After analyzing the ACI coil’s sales performance, it is evident that ACI Mosquito Coil’s products performance is weak than their other products. The company needs to focus on developing the sales as well as they must encourage their item utilizing radio, channels, journal, online marketing and other policies that will assist boost their revenues of coils. The study referred to some results at the start of chapter three, which were centered on the assessment. Some suggestions for ACI Coil are suggested in section four on what operations they need to follow to boost the revenues of their coil. Finally, in my perspective, the overall result is provided.