Customers’ Perception of Service Quality in General Banking of AL-Arafah Islami Bank Limited, Dhanmondi Branch

Abstract

Internship creates a unique opportunity for the student to apply their theoretical knowledge into practice and gain valuable real-world business experience. During the internship period, the student can also realize existing business condition apart from having opportunities to solve the problem using various analytical tools. Banking is now an essential part of our economic system. Modern trade and commerce would almost be impossible without the availability of suitable banking service. Islam is a complete code of life where the detailed regulation for maintaining a proper economic life is given. Therefore AL-Arafah Islami Bank Ltd (AIBL) is trying to establish the maximum welfare of the society by preserving the principles of Islamic Shari’ah, which is based on the Quran and Sunnah. Both Islam and Bangladesh bank discouraged luxurious lifestyle. Therefore, in terms of consumer investment AIBL also discourages a luxurious lifestyle, and always tries to give in veal stamen only to those consumers who really need it. AL-Arafah Islami Bank Ltd has an established and most importantly, a reliable General Banking section in all brunches. It always tries to fulfill the consumer needs in almost every case with its dignity and honor and always focuses on customer satisfaction at first. By continuing those services, AL-Arafah Islami Bank wants to place their name in the list of top most Banks in Bangladesh.