Online Banking and Its Impact on Consumer Satisfaction: A Case Study of BRAC Bank Limited

Abstract

A bank is a financial organization that is related to the monetary system. Nowadays, the banking system is digitalizing day by day and variously extending its system with the help of making so many financial events. In the meantime, Banks are progressing their banking progress faster and easy than before. At present, because coronavirus customers are interested in using internet banking to make their financial activities. Using online or internet banking customers should know some basic things such as the internet, online banking features, and so on. Internet banking makes our financial activities more smooth compare to the manual banking system or paper-based banking system. It reduces our cost besides saves our time. On the other hand, Internet banking is granting to their customer speedy services and customers are satisfied with the banking activities. BRAC Bank Ltd has started new internet banking apps "BRAC BANK ASTHA". This apps shows everything like account balance, credit card balance, money transaction history, all kinds of utility bills payment history, etc. Internet banking becoming exoteric to make money transactions among customers. Customers don't need to go to the bank for any transaction or payment because of internet banking.