Marketing Strategies of United Pharma and Healthcare Limited (UPHL)

Abstract

A modern pharmacy is a retail establishment that offers drugs and other lifestyle items. In modern pharmacy, A pharmacist is in charge of making sure medical prescriptions are completed correctly and is available to advise individuals on prescription and over-the-counter drugs, as well as health and wellness problems. We would always find a modern pharmacy in a community’s commercial district. United Pharma and Healthcare Limited (UPHL) a concern of United Group, has been operating its modern pharmacy chain brand Wellbeing Pharmacy (WB) since April 2018. Wellbeing pharmacy is contributing to expanding the quality services to the patients and meeting the developing needs of the customers living in remote areas, therefore adding to the country's economy. Essentially, it is a privately restricted organization, which is made particularly to give modern healthcare products and services in Bangladesh. Its primary goal is to give moderate, appropriate, helpful, and reliable healthcare and lifestyle products and services to consumers. I put together this report as a part of the educational requirement for the Bachelor of Business Administration (BBA) course regarding my internship experience with United Pharma and Healthcare Limited. The Marketing Division selected me. Assigned specific duties involving subscription sales and customer satisfaction in Business and Marketing Strategies, to help senior staff comply with the UPHL's set guidelines and regulations. The paper also summarizes UPHL’s history and organizational backdrop. Additionally, I have included every detail of the duties and obligations I had to follow during my three-month internship period. There is a quick factual review of my department and its organizational structure. UPHL aspires to be a well-known national brand pharmacy that promotes healthcare for all via consumers’ health-focused products and services. They are concerned with ensuring that their patients receive high-quality treatment and service. They make certain that their consumers receive the healthcare items and resources they want on time. Pharmacists’ professional knowledge is leveraged completely to assist consumers with healthcare difficulties.