Edutechs Innovation and Marketing Strategy Analysis

Abstract

Purpose of the study: The purpose of the study is to determine and explore the innovation and marketing strategy analysis of Edutechs. What innovations Edutechs brought into the market and what marketing strategy they are following to ensure their sales. To ensure the strengths and weakness of Edutechs marketing strategy.

Methodology of the study: Primary information: The primary information is gathered through Edutechs website, asking questions from the top management and colleagues of the company.

Secondary information: Secondary information has collected by reviewing websites, journals, brochures and some other relevant documents.

Findings: There are SMS service providers and there are LMS (Learning Management System) providers. But there are no one in the market that offers SMS and LMS service at the same time. In this system an Institution or teacher can handle his marketing, communication and also management of their whole institution in one place.