Internship Report On Digital Marketing Strategies and their Applications in an E Commerce Company: Lessons from Daraz Banglades

Abstract

Daraz Bangladesh, a leading e-commerce platform, has capitalized on digital marketing strategies to establish a strong foothold in the competitive online marketplace of Bangladesh. In response to the burgeoning digital landscape and increasing consumer reliance on online shopping, Daraz has strategically leveraged various digital channels and tactics to enhance its market presence and engage with its target audience effectively. The purpose of this study is to qualitatively analyze Daraz Bangladesh's digital marketing strategies, aiming to uncover the underlying factors driving the company's success and identify areas for improvement. An overview of Daraz's position in the Bangladeshi e-commerce industry is presented at the beginning of the study. The report highlights the company's strengths, which include its competence in digital marketing, its vast client network, and its reliable brand reputation. Daraz's internal strengths and weaknesses, as well as external opportunities and threats, are revealed via a SWOT analysis, which provides a comprehensive insight into the strategic landscape of the organization. In addition, Porter's Five Forces study investigates the competitive dynamics that exist within the Bangladeshi marketing business. This research highlights several issues, including competitive rivalry, the bargaining power of customers, and the threat of new entrants. Through this study, Daraz Bangladesh can identify important areas in which it should concentrate its efforts to maintain its competitive advantage and achieve sustainable development in the e-commerce market in Bangladesh. In addition, the study analyses the obstacles that the Daraz Bangladesh faces in its marketing operations. These challenges include Reducing Overreliance on Discounts and Promotions, Enhancing Brand Differentiation, Addressing High Customer Acquisition Costs, and Improving Personalization and Targeting. After conducting an analysis of these problems, the paper provides suggestions for the Daraz Bangladesh to modify its tactics. These recommendations include increasing customer interaction, investing in continuous innovation, and extending its service offerings to meet the needs of new markets. Based on the findings of the qualitative analysis, several recommendations are proposed to further optimize Daraz Bangladesh's digital marketing strategies. These recommendations include investing in data-driven decision-making processes, enhancing social media engagement, prioritizing mobile optimization, strengthening influencer marketing initiatives, and continuous monitoring and evaluation of key performance metrics. By implementing these recommendations, Daraz can further enhance its digital marketing effectiveness and sustain its competitive edge in the rapidly evolving e-commerce landscape of Bangladesh.