Integrating client relations, content creation and digital marketing strategies at STUDIO CHEESECAKE

Abstract

This internship report, "Integrating Client Relations, Content Creation, and Digital Marketing Strategies at STUDIO CHEESECAKE," shall provide a comprehensive overview of my four-month internship with the prominent photography and cinematography company STUDIO CHEESECAKE. Generally speaking, this internship sought to contribute toward the growth and engagement of the firm while undergoing practical experience in the real-world applications of digital marketing, creation of content, and client relations. During the internship, I closely collaborated with the Digital Marketing Department, whose responsibilities included developing better communication with clients, maintaining social media platforms, creating original content, and implementing various ideas in digital marketing in order to raise the bar on the company's online presence. I also communicated directly with clients and found that maintaining good relations is crucial in securing more work. The study is done on the operations, marketing plans, and industry positioning of STUDIO CHEESECAKE. Past growth of the company, goods and services offered by the company, client segmentation, and SWOT analysis are some of the crucial factors that have been considered in this context. Proper analysis of the industry tends to show developments, patterns, and difficulties that the sectors of photography and cinematography are facing. It gives exhaustive information on the internship experience, including the work assigned and the training and skills imparted in the process. Further, recommendations on improving the departmental processes have been provided, which involve CRM systems, advanced analytics software, and more collaborative processes. The conclusion mentions how my academic background in marketing management contributed to my performance throughout the internship. This internship helped me close the gap in knowledge between theory and practice by giving me vital insights into how a creative company works, particularly within the rapidly changing field of digital marketing.