"Internship Report on Marketing and Sales of Mondelēz International of International Distribution Company Bangladesh PLC (IDC)”

Abstract

This report encapsulates my internship experience as a Sales Intern at Mondelēz International under the International Distribution Company Bangladesh PLC (IDC). The internship provided an invaluable opportunity to gain firsthand knowledge of the FMCG (Fast Moving Consumer Goods) sector, with a particular focus on sales strategies, market dynamics, and operational frameworks. During the internship, I was actively involved in various aspects of sales operations, including market research, field visits, distribution network management, and customer relationship building. My primary responsibilities included analyzing sales data to identify trends, assisting in promotional campaigns, and liaising with distributors to ensure optimal product availability and visibility. Mondelēz International, renowned for its global brands like Cadbury, Oreo, and Tang, operates in a highly competitive market in Bangladesh. Through strategic planning, effective execution, and leveraging its robust distribution network, the company has consistently strengthened its market position. This report details my contributions to specific sales initiatives, such as developing insights for target markets and optimizing supply chain operations, which resulted in measurable improvements in sales efficiency. Additionally, I gained valuable insights into consumer behavior, branding strategies, and the importance of adaptability in a dynamic market environment. The experience not only enhanced my understanding of sales and marketing but also honed my analytical, communication, and teamwork skills. The report concludes with key takeaways and recommendations for aspiring professionals in the FMCG industry, emphasizing the importance of data-driven decision-making and building strong distribution networks.