Exploring Digital Marketing: An Internship Journey of Skill Development and Insights

Abstract

This report aims to narrate the author's internship experience as a BBA student at the United International University Dhaka as part of his academic requirements before receiving his degree. The internship involved three months and was conducted at Review That Place, one of the premier firms in the digital marketing industry. The main goal of the internship was to deliver theoretical knowledge into practice and get practical experience within the digital marketing sphere. Some of the student's tasks during the internship included relevant SEO, content marketing, SMM, and digital advertising, Client Communication. From these activities, the student-built up industry experience in tools like Zoho Projects, Zoho CRM, Google Analytics, SEMRUSH, Surfer, and Google Ads in digital marketing as well as performance analysis tools. It was also found that the internship offered many professional developmental aspects. The student cooperated with other students and received knowledge about teamwork, time management, and effective communication. The flexibility of working in a fast-paced workplace benefited the student by polishing problem-solving and adaptability skills necessary for the related digital marketing industry. Aside from practical know-how, the student also learned core competencies, including communication, conflict management, and client relations. These were valuable in improving the student's general professional development and equipping the student for the other professional challenges that they would have to face in their careers. The following are primary areas of self-reflection regarding the student's experience during the internship. The report also includes key issues and lessons the student learned during the internship. Even though the work at Review That Place might not prove to be very challenging, it has proved to be instrumental in pursuing future undertakings in the subject since it offered practical exposure beyond the knowledge attained during the study in the field of digital marketing.