Social Media Management and Customer Support Services

Abstract

The saree industry in Bangladesh is really taking off, with growing and diverse demand from customers. This report is all about Kalanjali Sarees, a well-known retailer that started back in 2005 with a simple but powerful goal: to bring authentic Bangladeshi sarees to everyone. Built on values like putting customers first, creativity, quality craftsmanship, and honesty, Kalanjali Sarees is working hard to be seen as a modern, accessible brand that offers a huge variety of sarees both in traditional and modern that come in many styles and fabrics to suit different tastes. One important part of this report looks at how Kalanjali Sarees is leading the way in shaping the future of saree fashion. During my internship there, working with the Social Media and Customer Relations teams, I learned a ton about marketing and got some hands-on experience that really helped me grow. This report is part of my Marketing degree at United International University, and the first section talks about the company’s goals and the big ideas behind their success, especially around their smart use of digital media. Next, I explore Kalanjali Sarees’ background and how the company has grown over time. Their range of products and loyal, diverse customer base show just how far they’ve come. Then, I dive into the bigger picture of Bangladesh’s saree market. Based on the data, Kalanjali Sarees holds around 22% of the market, Aarong leads with about 44%, and Jamdani Weaves has about 31%. This part also looks at how the market is changing, with more people shopping online and a stronger focus on ethical and sustainable production. In the section about my internship experience, I share how I contributed by helping promote products online, engaging with customers about deals and new trends, and assisting with press releases and PR campaigns that match the company’s values. This experience gave me a chance to sharpen my skills and see how marketing works in real life. Finally, I wrap up the report with my thoughts and suggestions on how Kalanjali Sarees can keep growing and stay ahead in Bangladesh’s exciting saree market.