| dc.description.abstract | This report, titled "Synergizing Organizational Culture and Training & Development Programs: Enhancing Employee Performance and Satisfaction at Ziska Pharmaceuticals Ltd.," this research examines the complex relationship between organizational culture and human resource development initiatives at Ziska Pharmaceuticals Ltd., a leading player in Bangladesh's pharmaceutical industry. Understanding how these elements influence employee outcomes is critical in today's human capital-driven business landscape. Employing a qualitative methodology based on an internship project, company profile analysis, and employee survey interpretations, key findings reveal Ziska's strong, positive, and employee-centric culture, characterized by high collaboration, innovation, supportive learning, shared values, ethical leadership, and effective morale-boosting recognition. Concurrently, its T&D programs are well-managed, frequent, skill-focused, and directly linked to career growth, with employees consistently applying learned knowledge. This profound internal synergy, where the collaborative culture facilitates T&D and T&D reinforces core values, demonstrably enhances employee performance and satisfaction. However, a critical strategic challenge emerges as these robust internal strengths have not yet translated into a dominant external competitive advantage, with Ziska facing intense market pressures, low customer loyalty, and an obscure brand image. Consequently, the report recommends strategically leveraging Ziska's internal cultural and T&D strengths to address these external challenges, enhance brand visibility, and achieve sustained market leadership and long-term organizational success through improved customer engagement and targeted market penetration. | en_US |
