Internship Report on “Client Coordination and Internal Communication in the Marketing Department of Younus Group”

Abstract

This report is based on a three-month internship completed at Younus Group, specifically in the Marketing Department of the Paper Mill Division, from February 2, 2024, to May 2, 2024. The internship was part of the Bachelor of Business Administration (BBA) program, majoring in Management Information Systems (MIS) at United International University. During the internship, I worked under the supervision of the Marketing Manager, where my key responsibilities included handling client communication, preparing quotations, confirming orders, and coordinating with the Accounts and Factory departments. While I did not run the ERP myself, I worked with departments that ran a Tally-based ERP for management of order status, documentation, and production schedules. The report showcases the real-world application of MIS principles in daily operations, particularly with client coordination and internal communication. A summary of the company structure, trends in the paper industry and the main challenges such as limited production capacity, which often made it restricted to accepting new clients. Overall, the internship provided practical exposure to interdepartmental coordination and reinforced the importance of communication, accuracy, and system-based operations in a large manufacturing environment.