Marketing Strategy of City Art Press

Abstract

This internship report presents a detailed look at the marketing strategy of City Art Press, a printing and packaging company in Dhaka that has been in business since 1984 and works with businesses, schools, the government, and nonprofits. The study connects academic frameworks to real-world situations in market segmentation, value-based pricing, multichannel distribution, and content-led promotion based on a three-month placement in the Marketing Department. The methodology integrated primary evidence, including supervised involvement in daily marketing operations, client communications, social campaigns, and market research, with secondary sources such as brochures, competitor analyses, and assessments of the firm's digital presence. Some of the most important tasks were helping with strategy design, managing social media activities, getting campaign assets ready, and helping with client relationship tasks The results show that City Art Press's main service lines are B2B collateral, corporate stationery and gifts, education printing, government and nonprofit materials, event printing, and custom gifts. They also show that City Art Press focuses on quality by using advanced machinery and materials. Digital enablement, which includes an online ordering platform with customization, real-time pricing, and order tracking that works with social media, helps with reach and conversion. A SWOT analysis shows that the company has strong points in its reputation, technology, range of services, and experienced staff. It also has weak points in brand visibility and limited resources. There are opportunities for e-commerce growth, service diversification, and partnerships. There are also threats from strong competition, fast changes in technology, and macroeconomic instability. Some of the most well-known accounts are Agrani Bank, United Group, Red Crescent, Well Being, United Health Care, and 10 Minute School. The report says that City Art Press's marketing strategy is good and fits with the company's goals. It also says that there is room to speed up brand building, improve digital commerce, and streamline processes. The internship improved skills in client relations, market research, running campaigns, and making decisions based on data.