| dc.description.abstract | This internship report highlights the practical experience at ILMIFY TEACH IT AGENCY, specifically in the Digital Marketing (Meta Ads, Google Ads & SEO) department. As part of the degree requirement, this internship allows me to apply theoretical marketing knowledge in a real-world business setting and gain hands-on exposure to various digital marketing research activities. During the internship, I was actively involved in focusing on digital marketing, like Meta Ads, Google Ads & SEO. Digital marketing sectors are essential to digital revolution and economic progress in the world. Increasing internet convenience, increased business digitalization, and growing global outsourcing chances have knowingly quickened the industry’s development. Digital service companies now play a vital role in helping organizations accept online business models, modernize operations, and support their market presence. ILMIFY IT AGENCY offers differentiated services, including digital marketing, CMS-based website development, custom software and app development, and branding design solutions. The agency activates with a mission to deliver progressive, reliable, and user-centered digital services to both local and international customers. The broader industry determines steady growth supported by government digitalization creativities and increased commercial activity. However, firms also face challenges such as strong market rivalry, skill development shortages, and the existence of changeable service quality among competitors. ILMIFY IT AGENCY shows significant growth potential due to its skilled team, various service structure, and customer-attentive work attitude. Opportunities remain for the organization to enhance workforce capacity, support international market positioning, and expand technological expertise. The study concludes that ILMIFY IT AGENCY holds strong potential for continued development by improving service value, attractive market visibility, and the creation of its competitive placement. The digital IT sector will remain a major driver of national growth, and firms like ILMIFY are positioned to contribute meaningfully to this growth. The first section of this report provides a thorough overview of the industry, including its size, maturity, and trend; technological factors; legal and political factors; its products and services; industry rivalry; and a summary of challenges and opportunities. The second section provides a description of ILMIFY TECH IT AGENCY and highlights the company’s remarkable history, the company’s mission vision and goals, customer mix, product mix, service quality, and SWOT analysis. The next section provides the main part of this report: market creation. Four strategies are discussed, and suitable market creation strategies are identified. | en_US |
