Strategic Client Management of Linde Bangladesh Limited

Abstract

The Linde Group is a world-leading supplier of industrial, process and specialty gasses and is one of the most profitable engineering companies. Linde’s products and services can be found in nearly every industry, in more than 100 countries. The strategy of The Linde Group is geared towards long-term profitable growth and focuses on the expansion of its international business with forward-looking products and services. In March 2006, the Linde Group made a proposal to acquire BOC Group based on a £16 per share all-cash offer, valuing the company at £8.2bn (US$14.4bn; €12bn), was accepted and the takeover was completed on 5 September 2006. After nearly a century of intermittent courtship, BOC became a part of Linde. So the BOC Bangladesh Limited started working as Linde Bangladesh in our country. I have apportioned this report into six major chapters. The first chapter of this report deals with the significance and background of the study. The second chapter describes the history, their management, values, standards, vision, mission, product offerings, SWOT analysis, assumptions for opportunities, global recognitions ‘and competitors’ analysis along with the comparison of their sales performance. The next chapter gives the objectives, methodology of the study and the limitations of the studies. Later on, in the fourth chapter there is a brief description of the findings and analysis of my internship experience at Linde Bangladesh. It gives a clear view of the strategies they had made to manage their clients and about the overall responsibilities I had and experiences I got while doing my internship in the marketing and sales department of Linde Bangladesh. Lastly, I have also added some recommendations based on my observations during my internship period at Linde Bangladesh in the last chapter.