General Banking Activities and Market Development Initiative” of the Premier Bank Limited

Abstract

In the last term of final year of Bachelor of Business Administration (BBA) course, I was sent to Premier Bank Limited to have a practical exposure on banking activities under the program “Activity on General banking of Premier Bank Limited (A Study on Shyamoli Branch)”.

Premier Bank Limited is a leading private commercial Bank which starts it operation on under Companies Act, 1991 on October 1999. Through its countrywide 87 branch network, it is providing a comprehensive and competitive banking service to its clients.

With the starting the operation of Premier Bank Limited, the main branch continue its operation. Through its three core departments, namely General Banking, Credit and Foreign Exchange, it provides all kinds of banking service to its customers. Throughout my overall study I have mainly tried to critically review the General Banking Activities of Premier Bank Limited Shyamoli Branch. General banking comprises of account opening, bills, clearing cash. Through these sections it establishes Banker customer relationship, collects bills for customers, honoree cheques drawn on this branch. General Banking department provides these services in a faster and better manner. First chapter Introduction of the report focus on background of the study, origin of the study, rational, Scope, objective of the study, limitation of the study, data collection method etc. Second chapter of the report focused on overview of Premier Bank Limited Background, vision, mission, values, strategies, SWOT Analysis, Management of Premier Bank Limited and so on. The third section focused on departments of Shyamoli branch at Premier Bank Ltd. Third chapter of the report focused on general banking section and my activities on general banking sector. The forth section focused on market development initiatives of mine at general banking department. The fifth section is conclusions of project work in the report. Last but not the least Section focused my 3 months internship experience which I learned from Premier Bank Limited, Shyamoli Branch as well as the some sort of problem which I have found from my observation. Through the report I mainly try to critically review the General Banking Activities Shyamoli Branch of Premier Bank Limited.