B2B Client Management Perspective of Banglalink Digital Communications Ltd.: A hands on practice Through SME segment and churn

Abstract

This report contains basic summary of how B2B department control the telecommunication industry. It has detailed information about how it works, what it does, what are their importance and their impact in telecommunication industry. This a internship report based on three months long internship program that I successfully have completed under the B2B department of Banglalink Digital Communications ltd, client management perspective, a hands on practice through SME segment and churn as a requirement of BBA program of United International University. The way I expected and others expect the workflow here wasn’t linear. Projects starts in one department and the it moves chronologically through different departments, the process here is much so collaborative and it is handed off to the next and so forth. This internship report opens up with introduction part, which gives basic idea about telecommunication industry in Bangladesh and then the position of Banglalink digital communication, the history about it. And then scope, methodology, company overview, intern activities, B2B department, their structure, content, channel, strategic alliance, then analysis both external and internal , then SWOT matrix, and then PESTEL Analysis and VRIO analysis. The closure I did with conclusion and some recommendation. In this short period of time I have tried to add whatever I have learnt through my experience and discussions with all the staffs and internet surfing.