Event Marketing Practices of Akij Food and Beverage Ltd.

Abstract

The report contains the Akij Food & Beverage Ltd profile and data about the brand, products, events and company history. The report also outlines Event Marketing Practices of the Company’s long-term solvency. Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement. Events can occur online or offline, and can be participated in, hosted, or sponsored. The promotion of these activities can occur through various inbound and outbound marketing techniques as well as promoting relationships between our companies and other target audience.

Akij Food and Beverage has a huge items line like mineral, caffeinated drinks, diverse sorts of juices, chips and different kinds of drinks. To keep up this vast product offering, Akij amass fabricate a solid system everywhere throughout the nation. Also, Akij has particular and talented HR to run diverse procedures to catch substantial number of offer. Akij Food and Beverage sort out extraordinary and energizing special exercises to keep up their present piece of the pie and catch other's offer. For this situation, Akij Food and Beverage got additional offices since it is performed under the shadow of Akij Group which is one of the greatest gatherings of Bangladesh. Akij Food and Drink firmly lined up with mother organization Akij Group to make collaboration. That is the reason that turnover of Akij Group and Akij Food and Beverage is higher than that of different organizations. The future plans of the company are discussed which fills a strong positive attitude. This report also contains objectives, values, brand strategies, strategic group map & SWOT analysis of Akij Food & Beverage Ltd.