Browsing by Author "Haque, Nazmul"
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Building Brand Equity of MOJO through Promotional Campaign – A Study of AFBL
Haque, Nazmul (2022-09-24)The purpose of this report is threefold: first, to conduct an analysis of AKIJ Food and Beverage Limited's MOJO carbonated soft drinks positioning strategy; second, to conduct an analysis of this unit's promotional strategy ...