Browsing by Author "Hossain, Tanzina Mozaffar"
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The Impact of Brand Loyalty and Perceived Quality on Brand Equity: A Study on Selected Brands of Smartphone Handsets
Hossain, Tanzina Mozaffar (2021-08-08)The study primarily intends to measure the impact of brand loyalty and perceived quality on the brand equity. The study specifically intended to measure such impact in the context of smartphone industry focusing on three ...