Browsing by Author "Naznin, Sharmin Khatun"
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The Impact of Brand Reliability and Brand Intention on Brand Loyalty, Brand Equity, and Overall Customer Satisfaction: A Study on Mobile Telecommunication Service Industry of Bangladesh
Naznin, Sharmin Khatun (2019-05-05)The main purpose of the study was to evaluate the impact of brand reliability and brand intention on brand loyalty, brand equity, and overall satisfaction in the context of mobile telecommunication services of Bangladesh. ...