SUPPLY CHAIN MANAGEMENT OF ARLA FOODS BANGLADESH LTD

Abstract

Arla, one of the most known nutrition business with a "close to nature" tagline, drives the business to provide the finest testing and quality food options for the client in a broad spectrum of dairy categories. Arla is the world's fourth biggest producer of dairy food and has been operating for over 130 years. ARLA foods began in 2014 and within three years, Arla foods acquired a market share of 25% and placed second position. In addition, it has successively won three best brand prizes. Today Arla Foods Limited is heavily placed in the marketplace to pursue its strategy of continual innovation and renovation, focusing on its core competency and dedication to high quality, with the goal of providing the highest quality milk product to distinct Bangladesh age groups. Arla is committed to raise Bangladesh's nutritional level. Supply chain management is one of the core competencies for each company in this sector. For the general achievement of a business contributing to the FMCG sector, effective and efficient supply chain management is very crucial. My report represents Arla Foods Bangladesh Ltd's procurement and supply chain activity where I worked as an intern as partial requirement of completing my University degree from United International University. I got the opportunity to observe the company's general supply chain operations while working in the firm and finally made this report based on those experiences.