Developing and managing a consumer brand: a study on "MoJo' of Akij Food & Beverage Limited

Abstract

Branding is a big piece of advertising. Yet, it is anything but a simple Situation to recognize a brand from others. It's a strategic and long-haul process As Well. This sort of report educates all concerning creating and dealing with a buyer brand. During my entry level position period I engaged with the Brand Mojo at Akij Food and Beverage Limited (AFBL). Where I had the chance to do think about and for all intents and purposes watch their marking rehearses and limited time exercises over the organization. In this way, I escalated my report on the title 'Creating and dealing with a buyer brand: A Study on Mojo of Akij Food and Beverage Limited (AFBL)".

Akij Food and Beverage Ltd. (AFBL) is an effective unit of Akij Group, which began its activity about a period back in the year 2006. AFBL makes a wide scope of Snacks and Beverage things and Mojo is one of their significant brands which incorporate all dairy items. To be the main nourishment and Beverage brands exceeding expectations in item quality, social, specialized and showcasing imagination is the vision of AFBL. They likewise have explicit crucial. In FMCG industry, they have numerous qualities including great notoriety. As indicated by watchmen five powers hypothesis investigation model, the FMCG advertise is exceptionally aggressive. AFBL is doing fine through ideal utilization of qualities and openings. For this report this data has been gathered from various essential and auxiliary sources. In such manner balanced meeting and perception of works are done, to gather information. Furthermore, discoveries state that AFBL has large measure of spending plan for magic consistently just for marking reason. Their R&D and Brand office assume an extraordinary job here. In the wake of building up an item including STP, Marketing Mix they do each conceivable thing to make position in customers mind. Their image group runs every one of the kinds of battles throughout the year. Among ATL battles they have they have numerous well-known Radio, TV projects and TVCs. Rancher is the one of their best TVC till now. Among BTL battles they have many supported occasions, including a mark crusade "mojo Pitha Utshob". They have numerous computerized challenges and correspondence plans dependent on different event under the TTL battles. Much after the crusades, AFBL measure the brand value execution and takes further choice. A quarter of a year isn't sufficient to comprehend marking practices of an organization. Still I attempted my best to display how AFBL really create and deal with a Brand. Indeed, even at last I prescribed them to concentrate more on dairy brand Farm Fresh, as like they center around their CSD (Carbonated Soft beverages) brands.