General: Recent submissions
Now showing items 41-60 of 1572
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Impact of E-Commerce System Quality on Online Purchase Intention: The Moderating Role of Customer Trust
(2026-04-04)The high rate of e-commerce has altered the consumer buying nature. As the level of competition between online platforms grows, the quality of the system has proved to be a decisive factor in consumer behaviour purchasing. ... -
An Explainable Machine Learning Framework for Telecom Customer Churn Prediction Using RFM Clustering and LightGBM USING R
(2026-04-04)Customer churn prediction is a very sensitive activity in the telecommunication sector since it is cheaper to retain customers than to acquire them. This paper will suggest a hybrid analytic and machine learning platform ... -
The Role and Influence of Artificial Intelligence-Driven Decision Support Systems on Consumer Online Purchase Decisions in Small and Medium Sized Enterprises (SMEs)
(2026-04-04)Purpose: The use of E-commerce and Artificial Intelligence (AI) has transformed online shopping habits among individuals, specifically in Small and Medium Enterprises (SMEs) in developing economies. The influence of perceived ... -
Marketing Practices in the Textile Industry: An Internship Report on M&M Yarn Dyeing Mills Ltd.
(2026-03-30)This report is a recap of a four-month internship at M&M Yarn Dyeing Mills Ltd., as an undergraduate marketing course. The internship was designed to create some perception of the real-world marketing in the textile ... -
Sales Management of Lalamove Bangladesh
(2026-04-01)Lalamove Bangladesh is the local branch of Lalamove, a Hong Kong–based technology company that provides on-demand delivery and logistics services through a digital platform. Founded in 2013, the company operates in more ... -
The Impact of Artificial Intelligence on Accounting and Auditing Practices
(2026-03-31)The study will examine how Accounting and auditing practices using Artificial intelligence (AI) adoption will influence the accounting and auditing work in the developing economy of Bangladesh. Based on the quantitative ... -
Performance Analysis of Dhaka Bank PLC
(2026-03-31)This paper examines the performance analysis of Dhaka Bank PLC and its concert symbol. One of the most important financial institutions in the nation is Dhaka Bank. During my internship, I am required to produce knowledge ... -
Social Media Marketing and Employee Branding: An Internship Experience at iSmartu Technology Bangladesh Ltd.
(2026-03-31)The internship report is a detailed report about my field experience with the iSmartu Technology Bangladesh Limited, and I got a chance to work in a vibrant and technology-oriented business organization. The main aim of ... -
Evaluating the effectiveness of mandatory compliance training on knowledge retention and error reduction at Rupali Bank PLC.
(United International University, 2026-03-31)This report examines the efficiency of the mandatory compliance training at Rupali Bank PLC with focus on Pallabi branch. Conducted over a three-month internship period, the study aims to ascertain whether this type of ... -
Use Of AI in Recruitment & Training: The Case of Niyog
(United International University, 2026-03-31)This report, entitled (Assessment of Employees with the Power of AI), is indicative of the many vigorous and sustained activities involved in reaching the successful stage of recruitment of an employee. This is a report ... -
Organizational atmosphere, Staff administration, and Recruitment operations at Shomvob.
(United International University, 2026-03-31)This report provides a comprehensive analysis of the leading Bangladeshi job and HR technology platform Shomvob, specifically on human resource management (HRM) practices, organizational operations, growth and partnerships, ... -
The role of employee engagement in escalating overall organizational performance - A study on Sajeeb Group
(United International University, 2026-03-30)This report titled “The Role of Employee Engagement in Escalating Overall Organizational Performance – A Study on Sajeeb Group” has been prepared as a partial requirement for the completion of the Bachelor of Business ... -
The Effectiveness of AI-driven Advertising (Google Ads or Meta Ads) on Consumer Purchase Decisions
(2025-11-19)This research study, “The Effectiveness of AI-driven Advertising (Google Ads or Meta Ads) on Consumer Purchase Decisions” provides the practices, effectiveness and limitations of the AI-based advertising to assess the role ... -
Evaluating the Effectiveness of the 7Ps in Digital Service Marketing
(2025-11-23)This internship report examines the effectiveness of the 7Ps of the marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in the digital service marketing industry, with a particular focus ... -
Market Development Practices of Hemas Consumer Brands: A hands-on initiative of Direct Marketing Campaign
(2025-11-24)Marketing of Hemas Consumer investigated by Consumer Brands Bangladesh Limited. utilizes in Bangladesh. Promotional ideas for Colombo Coconut Hair and BIC. Getting companies to buy specific consumer benefits to enhance ... -
General Banking Operations of Mutual Trust Bank PLC: Focusing on Customer Perception of MTB Neo App
(2025-11-24)This report will aim to provide a detailed overview of the general banking operation and digital transformation of Mutual Trust Bank. This paper starts with an overview of the bank’s background and the variety of products ... -
A Study on Importance of Customer Satisfaction in Supply Chain Management: An Observational Study of SM Enterprise
(2025-11-19)SM Enterprise is an importing and supplying company dealing with high-quality pinewood and veneer wood located in Hemayetpur, Savar, Dhaka, and it is also located in the United States, Canada and New Zealand. The company, ... -
A Regulatory Framework for “Chicking Bangladesh”
(2025-11-24)This internship report presents an in-depth analysis of the core supply chain processes, such as Data visibility and Accuracy, Compliance Documentation, Vendor database, COGS Analysis and Inventory Tracking of “Chicking ... -
Life Cycle Costing and Environmental Impact of Green Tiger Electric Two-wheeler in Bangladesh
(2025-11-24)This internship report analyzes the life cycle costing and environmental impact of the Green Tiger Electric Vehicle Two-Wheeler. The report primarily discusses the acquisition costs (purchase price and registration fee), ... -
Effects of Branding on FMCG: Lessons from the Carbonated Beverage Industry
(2025-11-25)The Bangladesh carbonated soft drinks market is a vibrant, rapidly developing sub-market of the country's larger fast moving consumer goods (FMCG) market and is very competitive, with both international and locally established ...