Marketing: Recent submissions
Now showing items 21-40 of 303
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Marketing Strategy of Akij Essentials Ltd
(2023-06-07)The Akij Group, one of Bangladesh’s largest conglomerates, has a wide range of businesses. Founded in 2020 as a wholly-owned subsidiary of Akij Resources Limited, Akij Essentials Limited (AEL) officially opened for business ... -
EDUTECH (Education × Technology) SERVICE OF VENTURAS: AN INTERNSHIP EXPERIENCE
(2023-06-07)Venturas is an EduTech company that contributes to the education sector in Bangladesh. The EduTech industry refers to the use of technology to support and enhance education and learning. Venturas in the Education Technology ... -
F-commerce Prosects in Bangladesh: A hands-on practice through SMART BUY BD platform
(2023-05-30)This paper examines the prospects of F-commerce in Bangladesh, with a specific focus on the SMART BUY BD platform. F-commerce, or Facebook commerce, refers to the buying and selling of products and services through social ... -
Consumer Purchase Intention in the Superstore context of Bangladesh – An Analysis
(United International University, 2023-05-03)The purpose of this report is to show how customers show their choices of superstores in the context of Bangladesh. Despite the fact that the Bangladeshi superstore sector is still in its early stages, it is highly established ... -
Consumer Ethnocentrism and Buying Intention in the Leather Industry of Bangladesh
(United International University, 2023-04-04)Consumer ethnocentrism is a psychological concept that describes how consumers purchase products based on their country of origin. It refers to ethnocentric views held by consumers in one country, the in-group, towards ... -
Marketing Strategies of United Pharma and Healthcare Limited (UPHL)
(2023-04-04)A modern pharmacy is a retail establishment that offers drugs and other lifestyle items. In modern pharmacy, A pharmacist is in charge of making sure medical prescriptions are completed correctly and is available to advise ... -
Mobile Banking Practices in Bangladesh
(2023-03-19)Mobile network operators first came to Bangladesh in 1993 through Advanced Mobile Phone Service (AMPS) technology. Later, Code-Division Multiple Access (CDMA) technology was introduced. Despite being a more recent service ... -
Measuring Consumer Satisfaction in the Tourism Service Sector of Bangladesh: A Study on Sunshine Travel Air International
(2023-02-11)In spite of the challenges faced by the sector as a whole, travel agencies continue to prosper in the modern market. Travel provides individuals from various walks of life with the chance to understand about and experience ... -
Analyzing the 4th P (promotion) of Walton
(2023-02-09)This report contains information of Walton group, i.e. Walton’s company profile, company overview, products and its mission, vision, and goal. Its goal is to be the market leader, maximize profit and engage in corporate ... -
Consumer Buying Behavior in the Fashion Apparel Industry of Bangladesh
(United International University, 2023-02-25)Purchase intent, also known as buyer intent, describes the extent to which customers are willing and inclined to buy a product or service from you within a certain period of time. This study aims at evaluating consumer ... -
Prospects and Promotions of Beautification Products in Bangladesh: A case study
(2023-02-12)In this project report, we explored the background, current state, and future of the beauty industry. We also discussed the role that famous people and influencers play in persuading consumers to buy a product. It goes ... -
The Prospects of Education Technology in Bangladesh
(2023-01-18)Education technology is the updated version of education by combining education with the IT tools. Students can do classes in online from the any corner of the world. Globally millions of people are doing different courses ... -
Market analysis of Helmet: An essential element for Automobile Industry
(2022-12-31)For motorcycle enthusiasts, the TM Corporation's product line includes everything from riding gear to performance upgrades. They serve as the distributor and country agent for motorcycle apparel, maintenance and rider care, ... -
Influencing Customer Perception in the Mobile Telecommunication Services
(United International University, 2022-12-14)The opinions, feelings, and beliefs customers have about a brand are termed as customer perception. Customer perception plays an important role in building customer loyalty; and brand reputation and awareness. The aim of ... -
Evaluation of Brand Experience in SMART TV Industry of Bangladesh
(2022-11-30)Companies are encouraged to be more imaginative and creative in the solutions they supply as a result of the progress of digital technology. This is done in order for them to satisfy the needs that have been felt by ... -
ADVERTISING BEAUTY IN BEAUTIFICATION PRODUCTS: EVIDENCES FROM ‘FAIRNESS CREAMS’
(2022-11-09)Customers' purchasing behavior refers to the choices they make and the actions they take when using and purchasing things. This paper investigates the effects of several factors on consumers' purchasing decisions. The key ... -
Customer Satisfaction Measurement: A Study on Dutch Bangla Bank Limited
(2022-10-22)In the retail banking market, providing high-quality service is the primary factor that determines how successful a company is. A high quality of service is thought to be driven by customer value and customer satisfaction. ... -
Using Marketing Mix to Introduce EICHER Brand Truck – A Study on RANGS Motors Limited
(2022-10-10)Commercial vehicles enhance the efficiency of product distribution routes; therefore, these vehicles are an essential element of the value chain. Commercial vehicles, which include trucks, cargo vans, passenger coaches, ... -
A Project Report on ‘Mushroom Farming Start-up & Its Future Prospects in Bangladesh’.
(2022-09-26)This report interprets mushroom farming in terms of production, performance, issues, and possibilities in Bangladesh. This report aims to assemble crucial data on mushroom farming in Bangladesh so one can easily utilize ... -
Marketing Practices of United Property Solutions Limited
(2022-09-25)United Group is one of the renowned names in the business world in Bangladesh, and United Property Solutions Limited (UPSL) is one of the growing businesses among the real estate companies in Bangladesh. UPSL started its ...