Impact of Customer Satisfaction on Business Development: A Case Study of AmarGhor Architectural Design and Real-Estate Ltd.

Abstract

The report demonstrates a detailed reflection of the role of customer satisfaction in the corporate growth of AmarGhor Architectural Design and Real-Estate Ltd., one of the most eminent firms in Bangladesh's fast-growing property managing industry. Based on the observations and practical experience in the field, accumulated within the three months of internship program, the paper is aimed at discussing how AmarGhor Architectural Design and Real-Estate Ltd. can be a well-established company in a highly competitive environment of the property business that guarantees an ethical approach to the nature of its transactions, architectural and interior design solutions, and thoroughness in the services it provides to the clients. During the internship, I got exposed to the different departments, including Property management and appraisal, client relationship management, sustainable design, and the connection between the various departments, making AmarGhor strategically positioned compared to other firms. With the Chairmanship of Muhammad Nayeem Ferdous and his competent staff, the company focuses on openness, a customer-oriented approach to the implementation of the projects, and strict verification of the documents that guarantee safe and comfortable dealings with buyers and investors. The organization’s ethically fair transactions and long-term value creation have gained momentum with Bangladesh's rising market needs for solid and responsible urban living solutions. The paper also delves into how AmarGhor Ltd. has systematically used customer feedback in its services, leading to increased customer satisfaction and consistent business growth. As the average profit amount has grown more than 20 percent in the last few years than the competitors, AmarGhor Ltd. has the same capacity to juggle profitability, ethical conduct and sustainable innovation as some of its key promoters in spreading its influence in the market. Their personalized interior design solutions and bespoke property solutions have it that the company consistently delivers much more than expected, thereby cementing its place among the industry leaders. Overall, this report shows that customer satisfaction is a sustainable foundation of the business evolution in the real estate market of Bangladesh, as the key to business development is based on ethical conduct and constant improvements. The success story of AmarGhor Architectural Design and Real-Estate Ltd. holds some lessons and teachings for the emerging professionals and organizations willing to make it big in the dynamic world of property management in the context of Bangladesh.