Internship Report On “Planning and Strategy of Grey Advertising Bangladesh Ltd.”

Abstract

This internship report is a reflection of my three-month experience at Grey Advertising Bangladesh Ltd., where I was placed in the Strategy and Planning Department from 12 January 2025 to 11 April 2025. The objective of the internship was to bridge the gap between theoretical knowledge and practical application in the field of marketing. Throughout the internship, I was actively involved in preparing client decks, conducting both primary and secondary research using social media platforms and online tools, and writing marketing content based on both team-generated and self-proposed ideas. I also had the opportunity to contribute to survey analysis and explore real consumer feedback. In addition to working in the Strategy and Planning department, I briefly collaborated with the Client Servicing team, where I created a client pitch deck for Care Nutrition Ltd. and developed content ideas for a baby care brand named “Baby Soft.” This internship has been a truly enriching experience, enhancing my strategic thinking, research capability, content development skills, and professional communication. The insights and responsibilities I gained during this period will undoubtedly serve as a strong foundation for my future career in marketing and advertising.