New Market Creation Strategy in the Particle Board Industry: A Case of the Concern of Partex Star Group

Abstract

A new market creation strategy involves identifying unmet customer needs or emerging trends and developing innovative solutions that redefine industry boundaries. It requires blending customer insight, technology, and strategic positioning to launch offerings that transform non-consumers into enthusiastic adopters. Successful execution often demands cultural sensitivity, localized adaptation, and bold value propositions that break away from conventional competition. The purpose of this study is to identify, describe, and suggest the market creation strategies in the context of the particular board industry. This report describes my internship with Partex Star Group's Brand Marketing team, a leading Bangladeshi company with an expanded product range in food, beverages, and packaging. During my internship, I engaged with the Brand Marketing team on strategic and operational actions that increased the company's reputation.

I discovered a lot regarding brand strategy, advertising initiatives, market analysis, and online advertising at Partex Star Group. I assisted in developing brand strategies to improve the company's competitiveness and link marketing with target client requirements. I saw firsthand how to create and manage effective brand communication, ensuring consistent and connected marketing messages. I provided market research on consumer habits, industry trends, and rivals' strategies, in addition to campaign deployment. This data helps the firm refine its marketing and product placement strategies. I collaborated with Sales and Product Development to ensure a cohesive, integrated brand marketing plan, emphasizing the value of collaboration and cross-functional interaction in achieving corporate goals. I acquired practical skills as well as more knowledge about brand marketing in a large business during my internship at Partex Star Group. It improved my professional understanding as well as prepared me for marketing problems. Strategic planning, campaign management, and communication with consumers have changed my perspective and prepared me for a brand marketing job.