Assessment of the Marketing Strategies of Intellier Limited

Abstract

Intellier is a top IT service company that offers digital solutions and consulting for web and mobile, as well as enterprise. The objective of this report is to evaluate Intellier's marketing strategies. This report consists of six chapters: Introduction, Company and Industry Profile, Methodology, Analysis and Findings, Internship Experience, and Conclusion and Key Facts. This report is descriptive in nature and based on secondary data. The study found that Intellier has adopted value-based and project-based pricing. Intellier's market offering includes ERP, cloud solutions, cybersecurity, and SMB automation software. The main core people are the delivery staff, who are highly skilled at their respective jobs. The major recommendations of the report are to introduce a robust client feedback system, regular employee training, and performance-based incentive programs. The use of technology in marketing, along with the introduction of strong client feedback and a regular training and incentive-based program, will enable Intellier to capitalize on new opportunities to establish long-term client relationships, maximize client satisfaction, and improve sales performance.