Project Report on “Determining the Satisfaction Level of Online Customers: Bangladesh Perspective.”

Abstract

The project "Determining the Level of Satisfaction of Customers Who Purchase Online: Bangladesh" tends to talk about the variables influencing customer satisfaction in the place known as Bangladesh, where the e-commerce business is profoundly developing. Due to this increasing dependence on online shopping, businesses should understand customer behavior and their level of satisfaction to keep themselves competitive. It addresses the fundamental trouble spots of the business, namely delivery inefficiencies, absence of trust, and non-standardized return policies while emphasizing product quality, ease of website use, secure payment systems, and customer service. The review identifies basic elements forming online shopping experiences, like the prevalence of money down payment choices, the frequency of online purchases, and developing consumer trust in established stages, through industry examination, a review of related literature, and empirical information. It likewise probes into gender-based differences in shopping preferences and satisfaction levels, therefore giving a nuanced understanding of diverse customer needs. That's what the discoveries reveal however customers like the convenience of online shopping, issues, for example, the authenticity of the product, correspondence holes, and delays in coordinated factors remain a major concern. It proposes recommendations for further developing website design, and delivery systems, securing exchanges of money, and building customer trust by taking on transparent policies. It further suggests leveraging emerging technologies like man-made brainpower for personalized shopping experiences and embracing information-driven marketing strategies to effectively reach their customers more. Whenever done, addressing such focuses would help online vendors strengthen customer relationships, accordingly leading to increased levels of satisfaction and further driving sector development. The discoveries serve as a guide for businesses seeking to line up with customer expectations and support long-haul success in the competitive e commerce landscape