Business Administration (BBA): Recent submissions
Now showing items 21-40 of 2610
-
Marketing Strategies for Promoting Heritage and Resort Tourism in Bangladesh: A study on EQUA HERITAGE HOTEL AND RESORT, Saidpur, Nilphamari
(2026-03-31)This internship provided a valuable opportunity to apply academic knowledge in a practical work environment and gain hands-on experience within a professional setting. Over the course of the internship, I worked at eques ... -
Brand Awareness and Its Impact on Consumer Preference: A Comparative Study of Local and Multinational Personal Care & Hygiene Brands in Bangladesh
(2026-03-31)The personal care and hygiene market in Bangladesh has seen a lot of growth in the few years. It is now a part of the country’s fast-moving consumer goods industry. There are companies competing with each other to get ... -
Strategic E-commerce Adaptation: Managing Economic Challenges through Daraz CHOICE Channel
(2026-03-31)This internship report is a detailed discussion on the application of intelligent and data-driven supply chain practices in the CHOICE Channel of Daraz Bangladesh to ensure that the operations remain efficient, affordable, ... -
Evaluating Marketing Strategies of Corporate ASK
(2026-03-31)Corporate ASK operates within a niche yet rapidly expanding market of professional career branding services. From a marketing perspective, the company is particularly noteworthy as it has developed its entire business model ... -
Internship Report on Sales and Distribution Management Practices of Crockeries Garden Limited: A Study of B2B Wholesale Operations in Bangladesh
(2026-03-30)This internship report titled “Sales and Distribution Management Practices of Crockeries Garden Limited: A Study of B2B Wholesale Operations in Bangladesh” has been prepared as a requirement for the completion of the BBA ... -
Internship Report on Procurement and Accounts & Finance Operations at United Medical College
(2026-03-30)This report is a presentation of my internship at United Medical College, where I was working in the Procurement section in the Accounts and Finance Department. The internship was undertaken as the partial requirement for ... -
Logistics Management Practices of iSmartU Technology Ltd: An Internship Experience
(2026-04-03)This internship report gives an overview of the logistics and supply chain management practices of iSmartU Technology Ltd which is a subsidiary of Transsion Holdings. The report has been prepared as a partial fulfilment ... -
The Impact of Money Laundering on Economic and Financial Stability of Developing Country: Evidence from Bangladesh
(2026-03-27)This study investigates the impact of money laundering on the economic and the financial stability of developing countries with a specific focused on Bangladesh. Money laundering is a serious problem for the developing ... -
Artificial Intelligence for Sustainability Reporting: A Systematic Literature Review
(2026-03-08)Growing demand for high-quality sustainability and ESG reporting has added pressure to employ Artificial Intelligence (AI) to enhance efficiency, accuracy, and credibility. However, research on AI-driven sustainability ... -
Marketing Strategies of IT Firms: A Case Study on Expedite Technology Limited
(2026)The IT industry has played a crucial role in today's business and personal life. The main objective of this report is to evaluate the marketing strategies of Expedite Technology Limited (ETL). This report consists of six ... -
Online Food and Grocery Delivery Services: A Case Study on foodpanda Bangladesh Limited
(2026)Now-a-days the order of food and groceries online is not a luxury, it is a common feature of the city life under the influence of the accelerating development of internet-based habits as well as the emergence of Quick ... -
EVALUATION OF THE PAPER INDUSTRY AND ITS MARKETING PRACTICES: A CASE STUDY ON BASHUNDHARA PAPER MILLS PLC
(2026)Marketing strategy is a comprehensive and long-term plan that explains how a business will achieve its marketing goals and objectives. The main objective of the report is to evaluate the marketing strategies of Bashundhara ... -
Evaluation of Marketing Strategies of Distribution Companies: A Case Study on ShopUp Limited
(2026)The distribution market in Bangladesh is growing rapidly as it gets digitized, and small to medium entrepreneurs (SMEs) are joining the party while supply chain dynamics are changing. The main purpose of this report is to ... -
Digital Marketing Practices of PRAN Frooto
(2026)This report evaluates the digital marketing practices adopted by PRAN for its popular fruit beverage brand, Frooto Drinks, within Bangladesh’s fast-moving consumer goods (FMCG) sector. To maintain its strong market position, ... -
Marketing Practices of Dhaka Bank PLC
(2026)Marketing strategy is an elaborate long-term outline which outlines how a business will achieve its marketing goals and objectives. The primary goal of the report is to assess the marketing and operation strategies of Dhaka ... -
Marketing Practices of Arnob Knit Composite Limited
(2026)A marketing strategy is a comprehensive, long-term plan that outlines how the company will achieve its marketing goals and objectives. This report analyzes the marketing strategies that characterize Arnob Knits Composite ... -
Internship Report On: “Investment Operations of Islami Bank Limited: A Business Analytics Perspective” Abdullah
(2026-04-04)The report, titled "An Internship Report on the Investment Operations of Islami Bank Limited: A Business Analytics Perspective," is a necessary requirement for earning a Bachelor of Business Administration (BBA) degree ... -
Fear of Job Loss and Career Anxiety in the Age of Artificial Intelligence
(2026-04-04)Purpose: This study is aimed to examine the influence of the artificial intelligence (AI)-related perceptions to the career anxiety. It particularly focuses on the effect of perceived job replacement from AI, AI anxiety, ... -
Project Report On “Role of Accounting Information Systems in Fraud Prevention: Evidence from SMEs”
(2026-04-04)This study examines the role of Accounting Information Systems (AIS) in preventing financial fraud among Small and Medium Enterprises (SMEs) in Bangladesh. Using a quantitative survey approach, primary data were collected ... -
Project Report On “Compliance with GRI Standards in Sustainability Reporting: An Empirical Analysis of Ready-Made Garments Industry in Bangladesh” Md. Sabuj
(2026-04-04)This study assesses GRI Standards compliance in sustainability reporting within Bangladesh's RMG industry. Analyzing 42 reports from 28 companies (2021-2023), the study finds that while all sampled companies claim GRI ...