Marketing: Recent submissions
Now showing items 121-140 of 303
-
The Impact of Brand Trust on Brand Satisfaction and Brand Loyalty: A Study on Selected Television Brands in Bangladesh
(2019-11-16)The study is conducted to analyze the impact of Brand Trust and the impacts of it on the Brand Satisfaction on Brand Loyalty and overall brand equity. Such impacts were examined in the context of Television industry including ... -
Investment Corporation of Bangladesh (ICB)
(2019-11-08)Investment Corporation of Bangladesh (ICB) is one of the most essential sanctioned corporations in Bangladesh. They work as a non-financial bank system with a vital step in a range of projects offered by the government to ... -
An Analysis On The Advertisement Of Two Leading Bangladeshi Telecom Operators: Grameenphone And Banglalink
(2019-11-08)Advertising has many purposes, including communicating with potential customers and persuading those to accept a specific product or ultimately making it a priority for brand loyalty products to make repeated purchases. ... -
Customer satisfaction of Dutch-Bangla Bank Limited
(2019-11-09)The report which is based on the “Customer Satisfaction of Dutch-Bangla Bank Limited” This study is the result of internship program ran for the past three months placed at the Dutch Bangla Bank, Mirpur-1 Branch. The main ... -
An Analysis of Major Soap Brands' Promotion in Bangladesh
(2019-12-03)Bangladesh is a developing country. Nowadays besides Soap bars liquid soaps, hand wash & shower gels are most popular here. People use soaps on their daily basis. A variety of types of the consumer have a variety of ... -
Evaluation of Social Media Activities of some selected Retail Brands in Bangladesh
(2019-12-01)This report aims to take a deeper look into the retail industry, particularly that of Bangladesh. Rahimafrooz is one of the major and strongest interchange trades in Bangladesh which was created by Mr. Abdur Rahim in 1954. ... -
Customer Relationship Management (CRM) Practices by Global Brand Private Limited: A hands-on initiative through the Digital Media Platforms
(2020-01-26)Spending the ultimate 4 months on GBPL has been one of the greatest practical learning experiences for me. A fresh graduate like me is one of the luckiest graduates on earth who now has an understanding of the operations ... -
Marketing Strategies of Standard Bank Limited (SBL)
(United International University, 2019-11-12)In Bangladesh, economy is now heavily relying on banking system. Banks are making significant role to balance the economy of our country. Banks are making assure that the money could be used in the deficit zone from the ... -
The Branding and Promotional Activities Performed by Bangladeshi Mobile Financial Service Provider: A Study On bKash Limited
(2019-10-11)bKash Limited is a limited liability company specially created to provide mobile financial services in Bangladesh. Its mission is to provide customers with an accessible, adequate, affordable and consistent financial ... -
Activities of General Banking and Market Development of First Security Islami Bank Ltd.
(2019-10-14)Internship students are required to prepare an internship report under the guideline of academic supervisor on the selected subject matter to highlight work experience and to conduct depth analysis on the subject matter. ... -
Vendor Management Practice of Robi Axiata Limited
(2020-01-14)Robi Axiata Limited is the 2nd operating network in Bangladesh. Robi is trying to be the number one network in our country and Robi is competing with Grameenphone. Robi focuses on customer satisfaction. To gain customer ... -
Consumer Brand Equity on Mobile Telecommunication Industry of Bangladesh
(2020-01-18)The study is prepared to analyze the customer-based brand equity four major mobile telecommunications companies. The self-managed questionnaires are used to collect empirical data on brand loyalty, trust, image, emotional ... -
Effects of Promtional Mix on Consumer Decision Making
(2019-10-30)In the present commercial world, every organization provides high priority to satisfy their customer expectations. Satisfied customer will represent organization for a long period of time. Organizations give promises or ... -
Analysis of Bkash Agent Service and Agent Satisfaction.
(School of Business and Economics, United International University, 2019-11-17)Mobile Financial Service (MFS) is becoming very popular in Bangladesh. The people of Bangladesh are very much familiar with this service. They got very useful and beneficial from this e-money transaction system, especially ... -
Customer Satisfaction: Identifying the Position of Laboratory Testing Services in the Light of Customer’s Perception
(2019-10-10)Service provider companies these days are focusing more on customer satisfaction cause it helps them acquire new customers and create brand value. The main objective is to identify Customer Satisfaction to improve the ... -
Effect of Brand Experience on Brand Satisfaction and Brand Loyalty: A Study on Mobile Phone Sets in Bangladesh
(2019-10-06)The purpose of the research is to investigate the impact of the various aspect of brand experience (sensory, affective and intellectual) on brand satisfaction and brand loyalty. For achieving these objectives a sample size ... -
Factors Affecting the Features of Savings Account: The Case Of Premier Bank
(2019-10-05)The internship report is an analysis of marketing impacts on new features of the savings account of Premier Bank Limited. Marketing is a broad term and not means promoting a product only. Spending time and effort in ... -
Market development practices by Coders Trust Bangladesh
(2019-10-02)Being an intern of The Coders trust Bangladesh under the business development department at sales, I have chosen the topic based on my job responsibilities and practical knowledge which is titled “Market development practices ... -
OVERALL PROMOTIONAL ACTIVITIES OF UBER BANGLADESH
(2019-09-30)The project report is a prerequisite for obtaining a degree in Bachelor of Business Administration (BBA) from the United International University (UIU). Uber Technologies, Inc. is a US multinational transportation network ... -
Consumer Attitude and Intention Relationship for Fast Food
(2019-09-14)The purpose of the research is to investigate the significance of different variables (health perception, hygiene, price) affecting consumer’s attitude, perception or preferences towards fast foods, particularly of interest ...