Marketing: Recent submissions
Now showing items 61-80 of 303
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Sales Development and Point of Sales Materials Allocation Practices of RSPL Health BD: A hands-on Initiative of Ghari & Uniwash Detergent Powder Marketing and Sales Wing
(2022-03-30)RSPL Health BD Ltd., a subsidiary of RSPL Group India, started their operation in Bangladesh at the first quarter of 2013 but their mother product was officially launched at the second quarter of 2014. For the past seven ... -
The evolution of the features and patterns of advertisement in the mainstream media of Bangladesh
(2022-04-03)One of the most important activities of a company is advertising. A great advertisement for a product generates a lot of interest in the market and builds a respectable value. They also maintain a true flow and connection ... -
A Comparative Analysis of Selected Retail Chain Brands in Bangladesh
(2022-03-22)There was a time when people used to shop from local retail stores or traditional kitchen market. But with time, people’s income has increased so has their mindset. They not only want appropriately-priced products but also ... -
Analysis of Digital Advertising Samples of ACI Foods in Social Media
(2022-03-23)Digital advertising position in the FMCG (fast moving consumer goods) business is discussed in this research. The paper is divided into four sections. In the first chapter, the background of the topic was discussed, where ... -
Marketing Practices of Sea Fish BD
(2022-03-16)Sea Fish BD is one of the popular online fish stores in Bangladesh. People's lifestyles and living standards have changed dramatically in recent years, and the pandemic effect has made it even more online-oriented. Nowadays, ... -
Consumer Perception of Ice Cream Brand in Bangladesh
(United International University, 2022-03-07)Consumer perception is the process by which they organize the pattern of stimuli and develop a meaningful picture. The purpose of this report of study is to analyze consumer perception towards ice cream brands in Bangladesh. ... -
Marketing Communication Strategies of Beverage Industries: A comparison between the Advertisement of Coca-Cola & Pepsi.
(2022-03-05)The focus of this analysis will be on Pepsi and Coca-Cola, two of the world's largest beverage companies. It starts with the introduction of the soda industry and continues with the introduction of these two groups of the ... -
Marketing and Sales of Arla Foods Bangladesh: An Internship Experience Perspective
(2022-02-25)The following report provides an in-depth description of my experiences and learnings gathered in the past few months through my internship at Arla Foods Bangladesh Ltd. The internship was my first ever experience of working ... -
The significance of community management in branding of mobile financing service: The case of bKash
(2022-02-19)This report is about “The significance of community management in branding of mobile financing service: The case of bKash”. We human beings are habituated and has a constant need of belongingness. We always try to make us ... -
Consumer Risk Perception on Copycat Products: A Psychological Approach.
(2022-02-17)The trade of individual brands can be a character of businesses. A company can build a brand image by promoting its goods or can build its brand equity and bring such symbolism to their substantial goods to prevent imitate ... -
Project Report on "Marketing Activities of Square Food and Beverage Ltd."
(2022-02-10)Food and beverage manufacturing is a fast-growing business in Bangladesh that employs a significant portion of the population. About 246 medium-sized food processing enterprises exist in Bangladesh, and about 8% of the ... -
Evaluating Relationships among Brand Experience, Brand Loyalty and Words-of-Mouth in the Context of Smart Phone Handsets in Bangladesh
(2022-02-14)The study was mainly conducted for the purpose of evaluating the relationships among band experience, brand loyalty, and words-of-mouth in the context of smart phone handsets in Bangladesh. The brands considered in this ... -
Corporate Social Responsibility Practices of Bank Asia Limited
(2022-01-01)Corporate Social Responsibility (CSR) is a self-regulatory business model that enables a company to be socially responsible to its stakeholders and the general public. This intern report has been made on the CSR practices ... -
COVID 19 Effects on Consumer Purchasing Behavior: Perspective of Online Shopping in Bangladesh
(2022-01-21)The information and communication technology revolution has been instrumental in transforming the global economy toward digitalization, or the digital economy. According to many economists, it is a contemporary economy's ... -
Project Report on Customer Satisfaction of Daraz Bangladesh
(2022-01-04)The failure of the most promising e-commerce company in Bangladesh- Evaly has surprised the entire country. Evaly was often regarded as the amazon of Bangladesh. However, the dream of making this company into a giant one ... -
Analysis of Fast-moving Consumer Product Market: A Study on Tissue Industry in Bangladesh
(United International University, 2021-12-21)The main purpose of this study is to learn about effective marketing approaches. I have chosen the topic based on my knowledge and reasonable information gathered from the internet which is titled “Analysis of Fast-moving ... -
Determinants of Customer Loyalty in Mobile Telecommunication Industry in Bangladesh
(United International University, 2021-12-21)Bangladesh is an impoverished country that qualifies as a developing country. However, this country is making only a sluggish progress in letting go of various forms of ultramodern automation. People in this country are ... -
Measuring Effectiveness of Different IMC Tools for Consumer Goods: A study on ACI Foods Ltd
(2021-12-20)Project report is a complete research paper writing concept which is a fundamental course during under-graduation period of BBA program. The theoretical based education including classroom based education is merely not ... -
Barrier of Online Shopping in Bangladesh
(2021)The internship report actually based on a 3-month internship program that I successfully completed on Barrier of online shopping in Bangladesh. Had a great experience working on this issue. Because I’m a student of Major ... -
Digital Marketing of Homemade Food Industry of Bangladesh
(2021-12)The report entitled the digital marketing of homemade food industry of Bangladesh. In this pandemic situation many food companies or many online food pages using digital marketing platform to deliver food at home. This ...